At upayurveda™, your trust is as sacred as the ancient traditions we draw upon. This Privacy Policy explains how we collect, use, and protect your personal information when you visit our website or place a pre-order with us. By using our services, you agree to the practices described here.
Overview
upayurveda™ ("we," "our," or "us") is committed to protecting your personal information and your right to privacy. We operate as an Ayurvedic wellness brand offering natural products including Himalayan Shilajit, Immunity Booster Ayurvedic Green Tea and more.
This policy applies to all information collected through our website, pre-order forms, and any related communications. We do not sell your personal data — ever.
Our core commitment: We collect only what is necessary, use it only for the purpose stated, and never sell or rent your personal information to third parties.
Information We Collect
We collect information you voluntarily provide to us, and certain information automatically when you use our website.
Information you provide directly
- Full name and contact details (phone number, email address)
- Delivery address for order fulfilment
- Product preferences and pre-order selections
- Messages or queries submitted via contact forms
- WhatsApp or phone communication records (for order updates)
Information collected automatically
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages visited, time spent, and click patterns
- Referral source (how you found our website)
Note: We do not collect payment card details directly. Any payments processed in the future will be handled through secure third-party payment gateways (e.g., Razorpay, UPI) that are PCI-DSS compliant.
How We Use Your Information
We use the information we collect for specific, legitimate purposes only:
| Purpose | Legal Basis |
|---|---|
| Processing and fulfilling your pre-order or purchase | Contractual necessity |
| Sending order confirmations and dispatch notifications via WhatsApp/SMS/email | Contractual necessity |
| Responding to customer queries and support requests | Legitimate interest |
| Sending product availability alerts (pre-order waitlist) | Consent |
| Improving our website and product offerings based on usage data | Legitimate interest |
| Sending promotional communications (only with your explicit consent) | Consent |
| Complying with legal obligations under Indian law | Legal obligation |
Sharing of Your Data
We do not sell, trade, or rent your personal information to any third parties. We may share your data in the following limited circumstances:
- Delivery partners: Your name and address are shared with logistics providers solely to deliver your order.
- Payment processors: If applicable, payment platforms receive only the information needed to complete your transaction.
- Analytics providers: Aggregated, anonymised data may be shared with tools like Google Analytics to improve our website.
- Legal requirements: We may disclose information if required by law, court order, or government authority in India.
- Business transfers: In the unlikely event of a merger or acquisition, your data may transfer to the new entity under the same privacy protections.
All third-party service providers we engage are contractually required to handle your data with the same level of care and confidentiality as we do.
Cookies & Tracking
Our website uses cookies and similar tracking technologies to enhance your browsing experience and understand how visitors interact with our site.
Types of cookies we use
- Essential cookies: Required for basic website functionality. These cannot be disabled.
- Analytics cookies: Help us understand page traffic and user behaviour (e.g., Google Analytics). These are anonymised.
- Preference cookies: Remember your settings and form inputs to improve your experience.
- Marketing cookies: Used only if you have provided consent, for remarketing on platforms like Google or Meta.
You can control or disable cookies through your browser settings at any time. Disabling certain cookies may affect some website functionality.
Data Retention
We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable Indian law.
- Order and transaction data: Retained for 7 years in accordance with Indian accounting and tax regulations.
- Pre-order waitlist data: Retained until the order is fulfilled or you request removal.
- Marketing consent data: Retained until you withdraw consent.
- Website analytics: Aggregated data retained for up to 26 months, then anonymised or deleted.
Your Rights
Under the Digital Personal Data Protection Act, 2023 (India) and applicable privacy regulations, you have the following rights regarding your personal data:
Right to Access
Request a copy of all personal data we hold about you.
Right to Correction
Ask us to correct inaccurate or incomplete personal data.
Right to Erasure
Request deletion of your data, subject to legal retention requirements.
Right to Withdraw Consent
Withdraw marketing consent at any time without affecting prior processing.
Right to Portability
Receive your data in a structured, machine-readable format.
Right to Grievance Redressal
Lodge a complaint with us or the Data Protection Board of India.
To exercise any of these rights, please email us at care@upayurveda.com. We will respond within 30 days.
Data Security
We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.
- SSL/TLS encryption for all data transmitted through our website
- Access to personal data restricted to authorised personnel only
- Regular review of data collection and storage practices
- Third-party vendors vetted for compliance with security standards
While we take every reasonable precaution, no method of internet transmission is 100% secure. If you suspect any unauthorised use of your data, please contact us immediately at care@upayurveda.com.
Children's Privacy
Our products and website are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify registered pre-order customers via email or WhatsApp
- Post a prominent notice on our website homepage for 30 days
Your continued use of our website after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please reach out to our privacy team.
Privacy Team
We aim to respond to all data-related queries within 30 business days, as required under Indian privacy law.